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Website's Mobile Version or Mobile Application. What is the best choice for your company?

Penetration audit by Emat EOOD it company
Mobile website or mobile app? Which will work better, attract more customers and drive revenue growth? Does your company need a mobile app? Have you asked yourself these questions more than once? Then let's get started, but we want to warn you in advance that you won't get a clear answer!

Emat EOOD develops mobile applications and creates websites for its clients. When formulating the terms of reference for the development of a mobile application or a mobile version of a website, we start from the specific needs of the client's business and its target audience. In some cases it may be necessary to consider both options in order to reach as many users as possible.
Budget
An app-only business model can face challenges in reaching consumers. Mobile apps typically require more time and resources to develop and maintain than mobile versions of websites. If you're on a tight budget, it doesn't make sense to start developing a mobile app. Emat advises you to develop a website first and then a mobile app, as this is a more cost-effective option. Mobile apps work to retain users and increase profits in the long run.

Tools needed
Are you launching something complex? Will you need to implement data analysis functionality? Will your users be performing complex calculations? It is almost impossible to use these tools on a website.

If the application requires complex logic, personalisation or use of device features (such as camera or location), a mobile app may be a better choice. In cases where the user needs normal access and their actions are predictable by marketing, it will be easier for them not to download an app, but to place an order, for example, on the website or its mobile version.

Frequency of use
Do your target customers need to access your services on a daily or hourly basis? Then do not hesitate to contact the experts at Emat EOOD Bulgaria and order the development of an application. Conversely, an application is of no use if customers use the company's website infrequently and only when they need it. Web resource owners should understand that a website that is not optimised for mobile devices will lose visitors and search engine rankings. Customers will only install an application if they need it and find it useful.
Intrinsic intranet penetration test by Emat company
Easy to use
Most websites have a navigation interface. Mobile apps should have an interactive interface. Analyse whether your competitors' apps are in demand. Find out what attracts users: clear navigation, offline mode or convenient payment service. If the majority of users prefer to use mobile apps to interact with similar content or services, this may be a key factor in choosing between a mobile version of the website and a mobile app.

Accessibility
Even today, web accessibility remains an unresolved issue in many parts of the world. If your business is mainly aimed at offline users, it is better not to spread your efforts and funds and order mobile app development right away. With its help, the user will be able to access your services at any time of the day or night.
Speed
Time! Nobody wants to wait around and waste minutes. If you're targeting customers who don't visit the platform frequently, it takes longer to install a mobile app than it does to visit a website.

To make the mobile version of the website work quickly and load smoothly on users' mobile devices: reduce image sizes and compress large files, simplify navigation and optimise search tools.

Mobile version of the website vs mobile application
Both options have their advantages and disadvantages, and the choice depends on the needs of the business and the target audience.

Mobile version of the website:
  • Accessibility. The mobile version of the website is accessible through the browser of the mobile device and does not require any additional software to be installed.
  • Versatility. A mobile website is compatible with different operating systems and devices, making it a one-stop solution for all users, regardless of their device.
  • Updates. Making changes and updates to a mobile website is easier and faster than updating an app. It requires changes on the server rather than downloading updates to each device.
  • Cost. Developing a mobile version of a website is budget friendly compared to a mobile app.

Mobile app:
  • Usability. Mobile apps tend to have a more intuitive interface and are already optimised for mobile devices.
  • Access. Apps can access various device features such as camera, GPS and notifications.
  • Offline access. Some app features can be accessed offline, ensuring that users can use them at any time, even when there is no internet connection.
  • Marketing and loyalty. Apps can be a powerful marketing tool.
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    Emat EOOD
    Bulgaria, Sofia 1404, Stolichna Municipality,
    district. Triaditsa, st. Yasna Polyana 110