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2024. Mobile Аpps that generate revenue

Penetration audit by Emat EOOD it company
Despite the global turmoil, the mobile app market is growing every year. Entertainment and gaming apps lead the way in terms of downloads. According to the Digital 2023 July Global Statshot Report, 96.8% of users aged 16-64 own some kind of mobile device (the smartphone still holds a key position among other devices). By mid-summer 2023, user time online will have increased by 1.3%, with people spending 6 hours and 40 minutes online every day.
Mobile App Business Idea
Any mobile app idea, be it a fitness app or a live streaming platform, requires careful planning, analysis, and proper definition of the technology stack. In other words, the software product should be in demand in the market.

At the same time, we should not forget that 200 billion applications are downloaded every year. Only a few become popular, but even they don't have a huge user base. A mobile application that doesn't interest the user will unfortunately be deleted within the first 6 days.

What kind of mobile app should I choose?
The share of purchases made on smartphones and tablets continues to grow. Smartphone users make 3 times more purchases from an online store's app than from its website. Mobile apps and web services increase loyalty and sales, improve service, and reduce costs by automating and streamlining business processes. There are three types of mobile applications: native, web and hybrid.
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Mobile web apps
These are smartphone versions of apps or web versions. This version of the app is easier and cheaper to develop, but requires access to a browser. However, users usually prefer mobile apps to web apps. When developing a PWA (Progressive Web Application), the Emat EOOD team uses webAPIs (web application programming interfaces) to access hardware functions and HTML, CSS, JavaScript and JSON.

Hybrid applications
Hybrid applications are web applications that can be converted into a native application and vice versa. The applications use a single code base across multiple platforms. The structure allows them to run on Android and iOS at the same time. This is a cheap option, but it often leads to app crashes, so developers don't always recommend it.

To reduce development costs, Emat EOOD offers customers cross-platform iocnic solutions. This allows you to quickly and cost-effectively create functional mobile applications using only HTML, CSS and JavaScript.
Native applications
Native applications are developed specifically for a particular platform or operating system. They are usually downloaded from the official App Store or Play Store. This application format requires additional resources and time: develop two versions of the software for different platforms (iOs and Android) or choose multi-platform technologies. Emat creates native applications for Android using Java and Kotlin, while for iOS it uses Objective-C and Swift.

Mobile apps in 2024
Which mobile apps will be the most profitable in 2024? According to Emat experts, gaming apps, VR solutions, provisions for selling and reading books and mobile apps related to learning (online courses and various learning startups will fill the market in 2022-23) will not give up their positions.

Gaming apps
Gaming mobile apps can generate significant revenue through advertising, in-app purchases, subscriptions and the sale of game assets. Popular games use engaging gameplay, high-quality graphics and animations. Mobile apps for simple games, puzzles and arcades are in high demand and inexpensive to develop.
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Smart apps
Mobile reading apps can provide access to a huge library of content and can be monetised through book sales, advertising or subscriptions. This is a good option for bookstores, printers and educational institutions.

App development for online courses and on-the-go learning is still in demand. When developing such mobile applications, the following functionality is implemented: video content, question block, homework block, teacher feedback. The sale of courses, subscriptions and access to premium content is well monetised.

Emat EOOD: it's important
Each type of app has its own characteristics and monetisation strategies. To create an app that generates revenue, you need to understand the needs of your target audience. Analyse their interests, study the market and your competitors.
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