Sales Gamification. Software solutions

The buzzword is gamification. Play where it couldn't be before. Does your business need it? Gamification improves customer experience, affects productivity and motivates employees.

By 2025, the gamification market size will exceed $30.7 billion. What does this figure tell you? Perhaps your competitors have already added gamification to their business. Maybe it is today that they are starting to gamify employee training. Or are using this tool in marketing to engage customers, increasing sales.

Gamification can be implemented as a separate software solution developed from scratch, Emat ltd developers said. It can be integrated in the form of a rewards system or competitions into a company's existing business processes. Gamification allows companies to collect customer data that can be used for retargeting and personalisation of marketing.

Gamification: 75% psychology and 25% technology
Emat EOOD it company develops specialised software and gamification platforms for specific customer tasks: training, loyalty programmes, game mechanics, management systems. We have added gamification elements (activity points, goal progress, activity rewards, competitive leaderboards, interactive surveys) to our web applications for Django or Ruby on Rails. These can be used to visualise data and track engagement.

We integrate gamification into CRM, learning management systems (LMS) or e-commerce platforms. We add game elements to websites, shopping experiences, and digitise reward systems. Integration with CRM systems such as Salesforce and HubSpot helps us track customer behaviour and tailor games and contests to their interests. We implement game elements in training and marketing on Moodle and Unity platforms. We test the effectiveness of gamified solutions.

Let's take a closer look at why your business needs gamification and what it can bring you?

Loyalty programmes
Gamification engages customers, attracts their attention. One of Emat development's cases is a loyalty programme with gamification elements for a retail company. We developed a programme that awards points for every purchase. Customers can exchange the stars earned for a purchase by playing games and ‘catching hidden discounts’ on a virtual board. After the gamification module was connected to the company's website, the number of repeat purchases increased by 30% in three months.

Gamification of loyalty programmes helps to retain customers, makes them active participants of your business. It can be: a system of points for purchases, evaluation of activity in social networks or awarding points for reviews. Such applications very often use game elements (levels, stars and contests).

Employee training and development
Incorporating game elements into training can accelerate the learning of new skills. Emat EOOD has created a business simulator for interactive training that visualises actions. The learner (employee) can see at a glance what results a decision will lead to and how it will affect business results. Participants can track their progress and compete with each other.

Data Collection
Physical activity and health tracking applications often utilise elements of gamification. Gamification allows you to collect valuable information about customer preferences and behaviours. By using interactive surveys and games, you can better understand your audience. Surveys with gamification elements attract quality respondents and get a higher response rate.

How much does it cost to gamify a business
Developing a new project usually takes between 1 and 6 months, depending on the scope and complexity of the project. Simple solutions can be implemented faster. The development price depends on the complexity of the solution and the technologies used. Since Emat offers various options for gamification implementation, our clients can choose the optimal and budget-friendly option.

Add gamification and boost sales!
Gamification is not just a fashion trend. If you want to attract more customers and increase the engagement of those who already work with you, contact our IT company.

A comprehensive approach to gamification Emat Bulgaria:

• Analysing the business and the needs of the target audience
• Development of customised solutions, unique platforms or integration of game elements into existing systems. We use modern technologies (JavaScript, Python) to create intuitive interfaces.
• Testing and adapting solutions, taking into account feedback from users.

‘Successful gamification can turn customers into fans, make work fun and learning a joy. The potential is huge.’ - Brian Burke, research vice president at Gartner