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Effective Business. How to integrate CRM and CMS

Penetration audit by Emat EOOD it company
CRM (Customer Relationship Management) and CMS (Content Management System) are two different types of systems used in business, although their functions can sometimes overlap.

CRM is a software application that helps manage customer interactions. It stores customer data, call and order history. CRMs are used to create central databases and manage sales processes. CMS allows users without special web development skills to manage content, add new pages and publish articles.

Integration, refinement and customisation
Emat ltd integrates process automation software (CRM and CMS) to meet the needs of a particular client's business: creating additional functional modules, customising existing functionality, improving the interface. We analyse business needs. We focus on creating systems with improved security and data protection features, taking into account modern cyber security threats. The systems developed can be easily integrated with other applications and services, ensuring secure data transfer and maintaining efficiency.
CRM and CMS: the three differences
  • Functionality. CMSs focus primarily on content creation and management, while CRM platforms focus on customer data management and sales processes. A CMS platform creates and manages digital content, while a CRM platform stores data, tracks customer interactions and manages sales processes.
  • User roles. CMS is mainly used for content creation, while CRM is used for sales and marketing.
  • Impact on the sales journey. CMSs have minimal impact on the buyer's journey, while CRM platforms have a significant impact.
Intrinsic intranet penetration test by Emat company
Integration points
Before starting the integration, the client company must define the points at which the integration of one platform into the other, CRM and CMS, will take place. It must be determined which data will be exchanged between the platforms. For example, customer, sales and content data.

CRM and CMS integration helps to automate various processes and optimise e-commerce capabilities. Combining customer data and content in one place greatly simplifies information handling and improves customer interaction. For example, you can integrate CRM with CMS to automatically create customer profiles based on information collected on a website, or to manage content based on customer data (e.g. personalised recommendations). CRM and CMS integration also helps to optimise search engine optimisation (SEO) strategies and improve a site's search engine ranking.
The CRM and CMS integration process
CRM and CMS integration is a complex and painstaking process that includes: using API (Application Programming Interface) to transfer data between systems, setting up special integration plug-ins or solutions for CRM and CMS. At this stage, it is important to carefully select the most effective integration tools and methods for the customer to meet the specific needs of their business in order to organically build new products into the existing system.

When developing middleware or custom CRM and CMS integration, Emat EOOD IT Company uses JavaScript, libraries and frameworks (React, Angular, Vue.js).
Emat EOOD has created a continuous monitoring program
Add-ons and plug-ins development
Emat EOOD develops in-house solutions for CRM systems and specialised CMS applications. We provide technical support for existing systems and software patches. This process includes bug fixes, system upgrades, user training and problem solving. Emat integrates CRM and CMS with other business systems (ERP, accounting) to create a single data repository and automate processes. Emat development creates systems to personalise the user experience, including flexible tools tailored to specific business processes.

Monitoring and optimising the integrated system
Once the integrated system is up and running, it is necessary to regularly optimise its performance: monitor the use of the system by employees, identify major problems and make the necessary changes to improve performance.

CRM and CMS integration becomes a fundamental element of DevOps, as it provides the ability to quickly access key information. Choosing a CMS with an API for integration with other tools helps simplify the development and support process. Integrating CRM, CMS and DevOps not only improves content management processes, but also streamlines the entire development cycle.
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    Emat EOOD
    Bulgaria, Sofia 1404, Stolichna Municipality,
    district. Triaditsa, st. Yasna Polyana 110